Tuesday, May 27, 2008

Selling Application Monitoring

Take the word "security" and replace it with "application monitoring" in this article and you have my problem. Application Monitoring is really important.

Schneier on Security: How to Sell Security
How to Sell Security

It's a truism in sales that it's easier to sell someone something he wants than something he wants to avoid. People are reluctant to buy insurance, or home security devices, or computer security anything. It's not they don't ever buy these things, but it's an uphill struggle.

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